Holiday Inn Lower East Side ★★★★

The magical atmosphere that wafts across New York City has to be experienced to be believed. Once you slip into this urban bubble, your long days will consist of visits to world-renowned concert halls and galleries, shopping til you drop on the famous streets, or reclining in a rooftop bar with a cocktail as the sun slowly lowers over the awe-inspiring cityscape. But, of course, in order to make the most of a place where there’s so much is happening, it’s vital to have a practical and comfortable base – and that’s where the Holiday Inn NYC – Lower East Side **** comes in.

Here, it’s really all about location, location, location. Situated at the base of the Williamsburg Bridge, the best of New York lays on your doorstep, as the neighbourhoods of SoHo, Little Italy, Chinatown, East Village and Brooklyn are all within easy reach via public transport, and gems such as the Tenement Museum are reachable on foot. Instead of wasting precious time in traffic jams, you can spend more time losing yourself in the culture-filled streets and make long-lasting New York memories you’ll never forget.

Exhilarated but exhausted after a day’s escapades, it’s our guess that you’ll be overjoyed to return to the hotel for a little slice of respite. Even more so given that it offers a plethora of contemporary services, including a 24hr concierge, free daily newspapers and complimentary Wi-Fi. It’s truly like a home from home, with a pleasantly contemporary design and décor, walnut wooden flooring and a flat screen TV. What’s more, you may be in the City That Never Sleeps, but you most certainly will, given the plush bedding and firm and soft pillows.

When hunger strikes, the on-site Retro Bar & Grill has it covered. Traditional American dishes such as gourmet burgers are served alongside lighter options and refreshing beverages, in a fun diner-style setting. But if you do fancy venturing further out, just ask the friendly staff, who will be happy to advise you on the neighbourhood’s broad array of delicious restaurants. A wonderfully central location, four-star comfort and smiling service – what more could you want for your New York adventure?